10 March 2008

Mid-Life Crisis: An external take


Mid-life crisis happens. So we’re told. Suddenly, at a particular period in your forties, things begin to change: you begin to wonder if you’re in the right job (even profession), covet the neighbour’s wife (or any young thing that travels on two shapely legs), have too many tasks (and desires) unfulfilled, or inexplicably develop an urge to leave everything and move town. Apart from loss of hair and memory, addition of inches and kilos, and a myriad other tell-tale signs, that you’re so often reminded of, rather unpalatably by books, the media and your sons.

Most of mid-life blues, it seems are attributable to you: things happening inside you—hormonal changes, male-baldness syndrome, or plain going dotty. Understandably then, it is suggested that YOU must learn to handle it, cope with it, live it, et al. But it seems to me that not enough has been written about how mid-life crises might be a function of things happening OUTSIDE you, not INSIDE. About how other people, circumstances and events inexorably connive to push you into this unenviable life-stage.

Take work. You’ve laboured a better part of your pre-mid-life at building an organization, a business. Now, without warning, it acquires a life and pace of its own. Other people seem to run it without exactly needing you (thanks very much but why don’t you take that much needed holiday, boss?). Not entirely by design, you realize you’re redundant. Now, I ask, is that really your own doing?

Or, take home. You’ve built a house, assiduously planning and architecting the different needs and whims of each of your children: a music-room here, an amphitheatre there. You’ve bought cars—one for each person, built wealth wisely, not just for your enjoyment but also future generations’. And then, out of the blue, it dawns on you all that’s of no great use, for the kids have grown up and must leave home to seek their own fortunes in distant lands. Is that also attributable to you?

Take your wife. You introduced her to the big city—helped her setup and run her business, taught her the abc of balance sheets, nuances of negotiating, motivational, or even, driving skills. Only to realize that she’s lately become her own person, and wants more from life than just looking after home and hubby.

Or take friends or cousins. You’ve been nice, helpful and considerate all your life. You’ve lent your precious notes, told lies at home, smoked and boozed at grave personal cost and what happens? At this point, all of them are busy—too busy—with their own priorities to think about their buddies.

Not convinced yet that YOUR mid-life crisis is not entirely of YOUR making? Step out into the street and you have a biker screech to a dangerous halt inches away, only to holler, ‘Careful, uncle!’ Or ask for a cardigan in a department store only to face an incredulous look, ‘Er, whassat, granpa?’

The more I think about it, the more I’m convinced: mid-life is not a crisis of your own making at all—it’s imposed upon you by externalities, mostly out of your control. And, why hasn’t this aspect been researched or written about? I suspect it’s because most marketers think this is hardly the most fashionable segment (45-60 year-olds) to investigate. Now what can you say to that attitude? Poor youngsters—little do they realize that this is already the hottest and most lucrative segment in the US, and looking at how we’re going, Indians will soon be, too!

Meanwhile, a word of advice to all fellow ‘greyers’: stop thinking your mid-life is YOUR problem: there’s enough evidence out there pointing to everyone else; in fact the whole damn world! So settle down comfortably into it and relax, there’s enough to worry about otherwise: what you’re going to wear on your neice’s birthday party, for instance!